This is a super quickie post, requested especially by Gianna of Nouveau Cheap. Speaking of which, if for some reason any of my readers don't follow her blog - I was just interviewed by Gianna, the post went up last night!
Back to the subject at hand - upon asking around, no one seems to have ever seen Amethyst anywhere before the Go Plaid display came out, so apparently this is a brand new release from Sinful Colors! I love it when they release new shades. This is a perfect core shade for me - I don't have a mid-toned purple in my collection, so I'm glad I snagged this.
I definitely didn't do this justice, but I wanted to get this swatched and posted quickly, so my apologies if it's a little sloppy. I only needed two coats - application was perfect. The finish for Amethyst was definitely creme, so if you like that better than the jelly cremes we've seen recently, you're in luck. It's super shiny without top coat though.
You may or may not realize this, but it's supremely hard to photograph purples correctly. This is the closest I came to correct color in all of my shots, but Amethyst is both deeper and less blue than it appears here. It's not a dark purple, but it is darker than my photo shows. Have any of you picked this up yet? Have you spotted the Go Plaid display?